Buy Kewpie Mayonnaise 500g | Coles (2024)

FAQs

What is the big deal about Kewpie mayo? ›

Kewpie is made with egg yolks so it's richer.

For starters, Kewpie mayonnaise — which is made with egg yolks and not whole eggs — has a richer, more velvety texture than regular store-bought mayo. It is not surprising, since they use a high proportion of yolks, which give it an egg-forward flavor.

Both brands are high in fat per serving, 10 grams in one tablespoon, each with 1.5 grams of saturated fat. Each has 100 calories per tablespoon. If you are concerned with sugar in your food, Kewpie is the better option, as the Japanese product contains no sugar.

Substitutes. Add sugar and rice vinegar in a pinch to make Kewpie mayo with regular mayo. It will not be the same as it lacks the rich egg yolk flavors, but this is the closest substitution. For 1 cup of American mayonnaise (I use Best Foods/Hellmann's Mayonnaise), add 2 Tbsp rice vinegar and 1 Tbsp sugar.

Like American mayo, Japanese mayo is high in calories and fat—1 tablespoon of Kewpie mayo contains 100 calories and 10 grams of fat, or 16% of your Daily Value. However, it's relatively low in sodium, 4% of your Daily Value, and contains no carbs or sugar.

Products referred to as "salad dressings" like Miracle Whip, or other specialty versions like the Japanese Kewpie brand, all say to store in the fridge after opening. Always follow package directions when it comes to food storage.

While Hellmann's and other American brands use sharp and pungent distilled white vinegar, Kewpie relies on a blend of vinegar—rice vinegar, red wine vinegar, apple cider vinegar, and distilled vinegar, for example—for added complexity, tang, and natural sweetness.

So I got myself a jar and tasted it side-by-side with mayos from Hellman's, Sir Kensington's, and Kewpie. And here's the thing—they all tasted great! Miracle Whip is sweeter than other mayos, as is Kewpie, so—like Pittman—I think it's best for sweeter dishes, such as macaroni salad or perhaps a BLT.

To make a shortcut Kewpie mayonnaise substitute, combine 1 cup mayonnaise with two tablespoons of rice vinegar and one tablespoon of granulated sugar, either using a whisk or a blender.

Kewpie mayo: I love to use Japanese mayo here! But, you can use regular mayo, too. Optional add-ons for this soup: minced garlic, gochujang and seeweed! We are topping with toasted sesame seeds, green onions and chili oil.

Kewpie is a Japanese brand of mayo that is essentially the Hellmann's of Asia.

What is the healthiest mayonnaise to eat? ›

Canola oil, avocado oil and olive oil mayonnaise are available as “healthier” options. Both are higher in heart-healthy monounsaturated fats, but the calories are the same. Additionally, olive oil-based versions tend to combine olive oil with other vegetable oils so that the flavor isn't too overpowering.

Symbolic of the trend is Kewpie mayonnaise, a flagship product since 1925 and which is in millions of refrigerators across the country. A 450g package could be had for 372 yen ($2.75) until February but will cost 439 yen from October, following a price rise announced by the company on Friday.

The move was inspired by Nakashima's desire to help improve the physiques and health of Japanese people by making delicious, nutritious mayonnaise so widely available that it became a daily necessity. The brand name was the name of the Kewpie doll character that was popular at the time.

KEWPIE Mayonnaise is packed in a bottle designed to shut the oxygen out. Oxidization of oil from exposure to oxygen is the enemy of great flavor. Kewpie Mayonnaise 500g (Product of Japan) comes in a bottle made of multi-layered plastic that's designed to keep oxygen out, keeping the flavor in.

Its mascot really is the classic Americana doll

The Kewpie brand has been using the doll as its logo mascot since it began mayonnaise production in 1925. It's not entirely clear why Nakashima chose the Kewpie doll, but per the company's website, it was likely due to the fact that it was popular at the time.

Apparently Kewpie is different from American mayonaise because it is made with only egg yolks, Japanese rice vinegar and no added salt or sugar. The mayonaise looks exactly like in the photographs. Very simple packaging in easy squeeze plastic bottle.