May 30
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search heres a guide on how to RANK your service area pages.
How to optimize local pages to win more local traffic
All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”).
You should write about your most important services on each page and link to the generic service pages if needed to provide more context.
Don’t sleep on internal linking to and from these service area pages to help Google and users navigate your most important content.
Customer reviews
I cannot understate the power of user-generated reviews. Highlighting city-specific reviews on your service area pages can be a game changer.
You can source these reviews directly from Google or other third-party sites where people already leave reviews.
If a reviewer on Google or another site mentions their city directly in the review, that would be even better!
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