Ginger Beer Market Size to Surpass USD 8.32 Billion by 2030 (2024)

Global Ginger Beer Market size was valued at USD 4.38 billion in 2021 and is poised to grow from USD 4.69 billion in 2022 to USD 8.12 billion by 2030, growing at a CAGR of 7.1% in the forecast period (2023-2030).

Ginger beer is a non-alcoholic, carbonated drink with a spicy and sweet flavor. It is made by fermenting ginger, sugar, and water with a culture of yeast and bacteria called "ginger bug." The fermentation process can take anywhere from a few days to a few weeks, and results in a drink with a distinctive cloudy appearance and a sharp, refreshing taste. Ginger beer is often used as a mixer for co*cktails, but can also be enjoyed on its own as a refreshing alternative to traditional soft drinks. According to our analysis report, North America is the largest market for ginger beer, followed by Europe and Asia Pacific. The increasing popularity of ginger beer in the United States is one of the key factors driving the growth of the North American market. The Asia Pacific region is expected to witness significant growth, owing to the rising demand for natural and healthy drinks in countries like China and India.

Market snapshot - 2024-2031

Global Ginger Beer market is segmented by type, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Ginger Beer, and Non-Alcoholic Ginger Beer. Based on distribution channel, the market is segmented into Offline retail, and Online retail. Based on flavor, the market is segmented into lemon, and raspberry. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

By type, the market can be segmented into Alcoholic Ginger Beer and Non-Alcoholic Ginger Beer. Alcoholic ginger beer is a fermented beverage that contains alcohol and has a spicy ginger flavor. This segment is dominating the market, primarily due to the high demand for alcoholic beverages. The segment has been growing steadily, driven by increasing consumer preference for unique and flavorful alcoholic beverages. Additionally, the segment has been expanding due to the growing trend of craft beer and small-batch production, which has created new opportunities for the industry players to innovate and experiment with different flavors.

Non-alcoholic ginger beer is a popular beverage that is becoming increasingly popular among health-conscious consumers. The segment has been growing rapidly, driven by the increasing demand for non-alcoholic and low-alcohol beverages. This trend is driven by a growing concern for health and wellness, and the increasing awareness of the negative effects of alcohol consumption. Additionally, the segment has been expanding due to the growing trend of healthy lifestyle choices, where consumers are looking for drinks with low sugar and calories.

Analysis by Distribution Channel

By distribution channel, the market can be segmented into offline retail, and online retail. The offline retail segment includes supermarkets, hypermarkets, convenience stores, and specialty stores. This segment dominated the market, primarily due to its wide reach and accessibility. Consumers prefer to buy ginger beer from offline stores because they can physically examine the product and choose from a wide range of options. Additionally, supermarkets and hypermarkets offer attractive discounts and promotions that drive sales.

The online retail segment includes e-commerce platforms and direct-to-consumer channels. This segment has been growing rapidly, driven by the increasing adoption of e-commerce and online shopping. Online retail channels provide convenience and flexibility to consumers, enabling them to order ginger beer from the comfort of their homes. Online channels also offer a wider range of options and easy access to information, making it easier for consumers to make informed purchasing decisions.

North America dominated the global ginger beer market, with the United States being the largest market in the region. The increasing popularity of ginger beer in the US is mainly attributed to the growing demand for non-alcoholic, natural, and healthy beverages. The region is also home to many established ginger beer manufacturers, such as Reed's Inc., which is one of the leading players in the global ginger beer market.

The Asia Pacific region is expected to witness significant growth, driven by the rising demand for natural and healthy drinks in countries like China and India. The increasing disposable income of consumers in these countries is also expected to contribute to the growth of the ginger beer market. Additionally, the region is home to many small and local ginger beer manufacturers, which are expected to fuel market growth.

Drivers

Increasing demand for natural and healthy drinks

• One of the key drivers of the global ginger beer market is the increasing demand for natural and healthy drinks. Consumers around the world are becoming more health-conscious and are seeking out beverages that are free from artificial ingredients and preservatives. Ginger beer, with its natural and refreshing taste, has become a popular choice for consumers looking for a non-alcoholic and healthy drink option. The growing awareness of the health benefits of ginger, such as its anti-inflammatory and digestive properties, is also driving the demand for ginger beer.

Restraints

Limited availability of raw materials

• One of the major restraints of the global ginger beer market is the limited availability of raw materials. Ginger, which is the key ingredient in ginger beer, is primarily grown in a few countries, including India, China, and Nigeria. The limited availability of high-quality ginger can result in increased production costs and price volatility. Additionally, changes in weather patterns and other environmental factors can affect the supply of ginger, leading to fluctuations in the market. These factors can limit the growth of the ginger beer market in the long run.

The global ginger beer market is highly fragmented, with numerous small and regional players operating in the market. However, the market is dominated by a few established players who account for a significant share of the market revenue. For continued market dominance, these businesses are concentrating on product development and innovation. Additionally, players are utilizing a range of tactics to broaden their geographic reach and improve their product portfolio, including partnerships, mergers, and acquisitions. The market for ginger beer is evolving and expanding due to the fierce competition between players.

Top Player’s Company Profiles

• Fever-Tree
• Crabbie's Ginger Beer
• Reed's Inc.
• Bundaberg Brewed Drinks
• Maine Root Handcrafted Beverages
• Fentimans Ltd.
• Stoney's Ginger Beer
• Gosling's Ginger Beer
• Barritt's Ginger Beer
• Schweppes
• Old Jamaica Ginger Beer
• Thomas Henry GmbH & Co. KG
• Cawston Press Ltd.
• Franklin & Sons Ltd.
• The Ginger People
• The Great Jamaican Ginger Beer Co.
• Hollows & Fentimans Co.
• The Brooklyn Crafted Company
• Luscombe Drinks
• Wimmers Soft Drinks

Recent Developments

• In February 2023, Bundaberg Brewed Drinks announced a partnership with UK supermarket chain Waitrose to distribute its ginger beer products in the UK.

• In January 2023, Diageo announced an investment of $20 million to expand its ginger beer production facilities in Jamaica.

• In September 2022, Fentimans announced a partnership with Amazon to distribute its ginger beer products in the UK.

• In May 2022, Cawston Press launched a new ginger beer in the UK, featuring a blend of ginger, apple, and lemon.

• In February 2022, John Crabbie & Co. announced a partnership with Canadian beverage company Corby Spirit and Wine to distribute its ginger beer products in Canada.

• One of the key market trends in the global ginger beer market is the increasing popularity of flavored ginger beers. Manufacturers are introducing a wide range of flavors, such as lime, pineapple, and mango, to cater to the evolving tastes and preferences of consumers. Additionally, the trend of using ginger beer as a mixer in co*cktails is also driving the demand for flavored ginger beers. The availability of different flavors is helping manufacturers to differentiate their products and attract new consumers, thereby driving the growth of the ginger beer market.

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global ginger beer market analysis, the market is a rapidly growing market, driven by increasing consumer demand for natural and healthy drinks. The market is highly fragmented, with numerous small and regional players operating in the market, but it is dominated by a few established players who account for a significant share of the market revenue. Key market trends include the popularity of flavored ginger beers, the rising demand for non-alcoholic and healthy beverages, and the limited availability of raw materials. The market is expected to continue growing in the coming years, driven by these and other factors.